Was Toure “Niggerized” by MSNBC in His Forced Apology?

by Dr. Boyce Watkins, KultureKritic.com

The comedian Toure on MSNBC’s “The Cycle” just had a rough week.  I refer to him as a comedian because he’s not exactly the most serious political commentator on television.  He’s more likely to be the guy seeking out the best sound bite and his career as a commentator on music and entertainment is hardly a fit for a show that should be hosted by someone like Howard University Political Science professor Dr. Wilmer Leon.

This week, Toure said that the Republicans were seeking out the “niggerization” of President Barack Obama by labeling him to be a liberal extremist.  Shortly after making his remarks, phone calls were made to NBC, and someone likely had one of “those” conversations with Toure behind closed doors.  Within 24 hours, Toure came out apologizing like a fifth grader who stole videogame money out of his mother’s purse.   Obama may have been niggerized politically, but Toure was also niggerized and punked by MSNBC.

Of course Toure is better known for his tacky, yet memorable comments than his thought-provoking analysis.  I remember Toure referring to Tyler Perry films as “Cinematic Malt Liquor for the Masses” during our joint appearance on CNN a few months ago. As I told Tyler when he called, I’m not a big fan of his films, but I was hoping that Toure could at least come up with an intelligent way to defend his words.

Also, Toure’s over the top Twitter comment about Roland Martin not being able to have kids shows that he’s arguably a petty, nasty human being.  In spite of all this, I can’t figure out for the life of me is why a man would make such a bold statement on television and then back off of his remarks just 24 hours later.  But that’s when I am reminded that life on the plantation creates a space where lies become the truth, and folks have you pretending that you didn’t mean to say something that you’d been preparing to say for hours.

Yvette Carnell and I discuss the Toure situation in the video below.  But the lesson here is simple:  Even when you are given access to the biggest and shiniest opportunities, it’s important to remember that dumbing yourself down to achieve acceptance and validation from mainstream institutions can lead you to become half the man you were in the first place.

Part of the reason that black images are so readily distorted by media is because we don’t own any media.  So many of us are forced to tell the lie to keep our oppressors happy and we find that a paternalistic pimp can be just as bad as an abusive one.   Toure’s public lashing by MSNBC is the type of humiliation that many of us receive when we step out of line and are reminded of who’s the boss.  Maybe Toure should have been a “good boy” in the first place.

The video is below:

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30 Responses to Was Toure “Niggerized” by MSNBC in His Forced Apology?

  1. sbrad39 August 19, 2012 at 11:30 pm

    That’s what happens when you don’t own ish and have no economic or political pull…when Brothers gonna learn that,,,smh

    Reply
    • Greg August 20, 2012 at 3:23 pm

      An excellent point. For the life of me, I will never understand this. I guess we are stuck in the ignorance of a dual reality that are in conflict with each other. So we miss this obvious point.

      Reply
  2. Derrick August 20, 2012 at 7:06 am

    Dr. Boyce is on point with this one!

    Like I said in another post, Toure’ and the rest of those negroids, who work on massa’s plantations (news outlets and other buffoonery shows) they have to tap dance to their music!

    If a negroid THINKS, he can say and do anythang on their turf, he’s out of his Afrikan melinated mind! He had to get on his knees and pray to his massa because caucasoids didn’t like what he said!

    These caucasoid demon/devils know, they are the REAL ‘n*****s’ and we need to stop BElieVING and THINKING, that we are ‘n*****s’ because THAT WORD HAS NOTHING TO DO WITH US AS A PEOPLE!

    These crackers will tell negroids ANYTHANG and they will fall for it. If a cracker told a weak-hearted negroid, that ‘he’s a caucasoid’, he will begin to say that; he’s a caucasoid! This is the mentality of the negro…HE’S FVCKED UP! Just like negroids, who have accepted being called a minorITY!!! A d**n MINOR IS STILL A CHILD!!

    Why do you think these smiling negroids are on the media plantation being the ‘overseerers’ for caucasoids? They want to get their ‘browning’ points!!! Nothing has changed, since slave days and things are going to get worse.

    “Until we learn to live together as brothers, we shall truly die apart as fools.” -MLK

    “The media’s the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that’s power. Because they control the minds of the masses.” -Malcolm X

    Notice these negorids on tell-a-LIE-vision ALWAYS put themselves down and their own people, while they’re in the presence of caucasoids!!!

    CHECKMATE!

    Reply
    • Pakuo August 21, 2012 at 9:31 pm

      troll alert!

      Reply
  3. VeryRev August 20, 2012 at 8:32 am

    ?

    Reply
  4. cari August 20, 2012 at 9:00 am

    It’s so easy for blacks to criticize other blacks when they are in the public eye… That’s the problem with us… Yes Toure made a comment – yes he was made to apologize – but he has reached a level were most of us haven’t. And some of us put up with much less than that on our daily crappy jobs. Now to make a big deal about Toure and call him a negroid on a plantation – we all are negroids on a plantation. So black folks need to get a grip and realize that instead of putting down a brother for trying to swim in shark infested waters – they should give him a life saver…. That’s why personally I stay away from black media….

    Reply
    • Fernando August 20, 2012 at 8:06 pm

      We are not ALL on the plantation. I’ve been self employed for over ten years and forge my own path…

      Reply
    • Greg August 21, 2012 at 12:13 am

      This is a pathetic rebuttal. You think we are haters of our brother. You think this because you are ignorant. We love our brother. We say this out of love for our people. We want what is Best for him. We know what he is doing is ‘fool gold.’ We have experienced and seen this too many times. And we know how destructive it is on the Black Soul. You are thinking on a Slave Surviver level. You don’t believe you can be free and whole. There is nothing to this if you believe in it. But that is hard for a mind and soul that is still enslaved. It is only following the universal principles that too many of Us (black folks) are disconnected from. Peace.

      Reply
  5. Halle August 20, 2012 at 9:52 am

    This is where the hypocrisy comes in for me. Black folk feels he should not have apologized for his choice of words, then turn around and express outrage with Joe Biden’s statements. Why? Is it that one cannot speak the brutal truth about Blacks when you’re White.

    I had no problem with Biden’s statements. They rang true. Had Jesse Jackson or Al Sharpton said it, no one would have had a problem with it.

    Reply
    • Greg August 20, 2012 at 3:28 pm

      We should stop generalizing us. We do not all think the way you described. I really don’t give a d**n about what Joe Biden said. It is irrelevant how he meant it. You don’t know us well enough to critic us. You should confine your ciritic to spefic black folks.

      Reply
  6. Jeanette Davis-Adeshote August 20, 2012 at 10:22 am

    I totally agree with Dr. Boyce and Yvette Carnell on this matter. As clearly laid out in my book, “Black Survival in White America: From Past History to the Next Century”, we must first deprogram ourselves from the master controls that have been utilized to enslave our minds through media and socialization during and after our enslavement in this country and around the world. There will always be Judas types among us. They need to be challenged, dismissed, and their masters need to be reminded at every turn that their attacks are noticed, rebuked and not acceptable or allowable programming for our people. Thank you Dr. Boyce for calling Toure’ into the woodshed for yet another rebuke for something he knows is wrong. He has allowed himself to be pimped in the press by those who do not care about him or his people for monetary gain. To Toure’: Shame on you Toure’. You certainly do not want to engage in a conversation with me about who you and so many others like you are doing to degrade our people, because I use facts and historical truths to defend my arguments. I do however, challenge you to defend yourself and your actions in the media. Jeanette Davis-Adeshote’
    (author of the following: “Black Survival in White America From Past History to the Next Century”, “The Great Divide Between Blacks & Whites”, & “Black, Just Like My Mama”).

    Reply
    • Derrick August 20, 2012 at 10:56 am

      Excellent commentary and Truth!

      Negroids still don’t OVERstand that they are still slaves in the year 2012. There will NEVER be any peace amongst a group of creatures, who are called caucasoids!

      Most people don’t realize the meaning of the word caucasoidl These sympathizing negroids, think I am being rude when I use this word, but for those who don’t know the meaning of ‘caucasoid’ here it is…

      The term caucasian race (also caucasoid, europid, or europoid)[1] has been used to denote the general physical type of some or all of the populations of Europe, North Africa, the Horn of Africa, Western Asia (the Middle East), parts of Central Asia and South Asia.

      [2] Historically, the term has been used to describe many peoples from these regions, without regard necessarily to skin tone.

      [3] In common usage, in countries such as the United States, Australia and New Zealand the term is sometimes restricted to white people of europe and other lighter skinned populations within these regions and can be considered as equivalent to varying definitions of white people.

      A negroid is a ‘chocolate covered caucasoid’; self hate; scared to be Black; dead thinking

      Now, is Toure’ a negroid…no, because he has no choice, except to dance to MSNBC’s music. Should he have apologized: NO! Did that caucasoid, who told O’Drama; “YOU LIE” apologize? Does rush apologize for the racist remarks he makes; NO! Do these pigs apologize when they murder innocent Black men? NO! My point is; Toure’ should not have apologized, but he saw what Martin went through when he made some comments that started yankees to start ‘scratching where they don’t itch’.

      Most negroids don’t want to hear Truth, regardless if Boyce, yourself, or any other conscious thinker, who is only trying to WAKE THEM UP MENTALLY! Unfortunately, negroids have been manipulated and conditioned for so long, they only know how to beLIEve a lie, see and beLIEve what they hear on tell-a-LIE-vision, looking at sports, sc(rappers) and entertainers, including these screachas in the pulpit!

      They are self-destructing themselves! The three MAJOR areas that have negroids committing genocide are: Education, Media and TV, and Religion (which is the biggest culprit).

      It’s time for negroids to get back to Black! They have been so brainwashed, that negroid females are bleaching their skin to become lighter, they wear long fake weaves, they are putting studs, tats and other harmful objects and chemi(kills) in their bodies to look ‘caucasian-like’.

      Negroid males have become so weak and submissive toward caucasoids, they have built up, so much self-hate, and hate toward each other; they don’t mind killing one another!

      I would like to purchase some of those books. I LOVE to read and reseach, so when you have time or on your next visit to this site, could you give me some info where I can purchase this literature!

      Peace & Truth

      Reply
  7. Jeanette Davis-Adeshote August 20, 2012 at 10:25 am

    sic (what you and so many others like you are…)

    Reply
  8. Mario August 20, 2012 at 10:28 am

    @ Cari. So what he’s reached a level that most blacks haven’t. That does not change the fact that he dumbed down. It’s not criticizing when you are telling the truth. Dr. Boyce has it right! His analysis of this matter is point on! When will our people stop looking at title, position and money as a pass? We are forgetting tokenism still exist through the strategies of the white ran media. So wise up. Stop being defensive and be smart and open to both sides of the story.

    Reply
  9. Hakeem August 20, 2012 at 11:02 am

    wow boyce, just like a crab negro!

    just like a slave minded negro…you attack the slave, not the slave master! you attack toure for having a job (that you desire), as though he hired himself for the position…but you don’t say a d**n thing about the white man who hired him.

    i never hear your call out the white executives who do the hiring, you always attack the brothers and sisters (especially the blacks on msnbc) i.e. sharpton, toure, mellisa harris. not sure why you never attack dr. dyson, i’m sure it has something to do with him being an intellect. why not the whites….(is it because you don’t want to offend the white executives in fear of never getting a tv job).

    deep down inside you’re jealous of any black person talking politics on tv. no one is falling for your they should hire dr. leon bull c**p, you know you want the job.

    not sure why white tv executives will not hire you, but please stop taking out your anger on the brothers and sisters who have the job you desire. although we might not always agree with sharpton, harris, toure etc. i recall not seeing any black people on tv talking politics and i enjoy seeing black face.

    i’m sure fox news is taking notice of your attacks on blacks, but you showed your a*s with bill oreily so you will never get another job with fox. so my advice to you is this, you can win more flies with honey than you can with vinegar!

    stop the hate, show some love and maybe a white exec. on msnbc will give you a tv job.

    Reply
  10. Daddyar August 20, 2012 at 11:59 am

    I agree with the statement he made, but he should have known that there was a better way to convey the statement.

    Reply
  11. Danny Boy August 20, 2012 at 1:48 pm

    Heavens to Betsy!! It may never happen again, but for once, I agree with Yvette and Boyce!! Is the world coming to an end!! Great commentary. Thanks for putting Toure into perspective.

    Reply
  12. Roslyn August 20, 2012 at 2:29 pm

    Once again Toure makes an ignorant statement using a “word” that really does not exist! What is the definition of “Niggerization”???? I’ve never heard it spoken or written.

    Reply
  13. AISHA JACKSON August 20, 2012 at 2:41 pm

    Ya’ll that was so on time…………you all said like it is!!

    Reply
  14. Greg August 20, 2012 at 3:02 pm

    The majority of black people in public life are negrorized or niggerized. That is the way the Establishment will judge them. The Negrorized ones will be judged in a better light. I don’t have to say how the niggerized ones will be judged.

    Reply
  15. Ronald B. Saunders August 20, 2012 at 3:16 pm

    Jeanette Davis Adeshote: I thank you for your insightful and meaningful comment.

    Reply
  16. Suebee August 20, 2012 at 3:19 pm

    I totally agree with you Dr. Toure should not have said It If he didn’t mean It . Your are right until you have your own then you have to got to go by their rules .So next time Toure you think before you speak next you will be fired for sure .

    Reply
  17. Toussaint Ellington Cooke August 20, 2012 at 6:25 pm

    The Niggerization of a new Black Guy (Toure`) or,
    (A lesson in unity for ex-colored people)
    By Torre` Brannon
    August 20, 2012
    I suggest we all listen to the various audio recordings of the late, great Black Historian, Dr. John Henrik-Clarke. Among other things, he talks incessantly about the reasons we as a people are so divided, misguided and often confused in terms of our social, political, cultural and spiritual objectives and goals. One might also dig the video biography of his life, “A Great and Mighty Walk”, (1996) produced by Wesley Snipes.
    I think its great to engage in dialog, and there is really nothing inherently wrong in dis-agreeing, however, our propensity to “judge” threatens the potential for our collective progress and stated goal of racial unification as people of African descent.
    For (15) years, I produced the annual Los Angeles Malcolm X arts, culture and education Festival. And something that was apparent to me, is that we (as a collective) have still not learned and or internalized the life lessons and cultural/spiritual/political message that Malcolm taught us. Many of us were more inspired discussing how he died, what drove him out of the Nation of Islam, or what his relationship, or lack thereof was with Dr. King. Very little discussion was had about his plan(s) for us or, how we could utilize our education, gifts, resources and knowledge to move forward.
    Then again, as I look back, and as Dr. Clarke so eloquently states, we also missed the messages of Booker T. Washington, WEB DuBois, Marcus Garvey, and countless other prophets, who gave us countless solutions to the many challenges confronting our people.
    As I’m writing these words, I am in support of all the differing opinions we offer in either support, or opposition to Toure`, whom I feel is “in over his head” and will need guidance and advice from some of us. Truth be told, none of us are perfect, and as a product of the streets and ghettos of New Orleans, I can trash talk with the best of them. Yet, at some point, we are going to have to do the necessary work to move the race forward, and tearing each other down ain’t gonna do it.
    A quick view of our antecedents in this movement for human rights provides us with the blueprint and lessons needed to properly govern ourselves in this day. This brother Toure` has the potential to do some good on our behalf; yes, we must critique him, just as we must critique President Obama, (but in saying that I also believe that Dr. Cornel West and his friend Tavis Smiley have gone over the edge). I believe WEB DuBois lived to regret his persistent stance and negative words against Garvey. And I believe Malcolm regretted his public battles against both Elijah Muhammad and Dr. Martin Luther King, just as Farrakhan has lived to regret his public rants against Malcolm.
    This tendency to engage in public finger-pointing is now and has always been counter to our desire for progressive, constructive, consistent and effective progress.
    We all know, all of us who blog here in cyberspace, we know that as it relates to the white power structure generally and more specifically the “media”, we will never realize our potential until we produce for self.
    We knew this in 1910 when WEB DUBois and several others founded the literary organ of the NAACP, “Crisis Magazine”. We knew this in 1916 when acclaimed actor/businessman Noble Johnson started and ran the Black owned and operated “Lincoln Motion Picture Company”. We knew this in 1921 when Mr. Harry Pace, music publisher, educator and entrepreneur started “Black Swan Records” in Harlem, New York. See, back then, we did less complaining and more producing. We can write blogs all day about whomever and whatever, but the larger question will remain, what are we producing?
    (This is My Country) Curtis Mayfield, 1968..
    Finally, and this is a manifest reality, we can call it the masters house, (America), yet, we must never forget, we (Black people) have a huge stake in the founding and cultivation of this land. And by birthright, we have a right to work where ever, and for whomever we please. In fact, we better keep some of us inside the house working inside the system (Spook Who Sat by the Door, 1973, written by Sam Greenlee, directed by Ivan Dixon) and hope they provide us with the kind of righteous information and quantifying data that we can use to justify our entrepreneurial, educational and even political actions and aspirations. As for me, I have worked exclusively with Black run organizations for the past 25 years of my life. Yet I must see beyond my personal situation or reality.

    In closing, and here is an entrée into my life philosophy, “No of us are truly happy, unless we wish for others, what we wish for ourselves”.
    Torre` Brannon

    Reply
  18. Dark Chocolate August 21, 2012 at 12:50 am

    Mr. Cooke, I agree with most of what you said but that is not the reason I am responding. I am responding because your input is so much more refreshing than the constant Caucasoid bashing, irritatingly ignorant rants by some of the posters here. They need help, and maybe, your input will inspire them to make better use of the English language.

    Reply
  19. Wayne McGee August 21, 2012 at 6:52 am

    Toure needs a black a*s whiping.

    Reply
  20. Mrsshya August 21, 2012 at 8:18 pm

    Lol at the title of this article! Talk about tables turning.

    Reply
  21. Mr.Sirmans August 22, 2012 at 4:59 pm

    I think that word or any other word like it; Should not have
    came out his mouth. My family has worked hard to stay away
    from that n***a.or Negro word. Call me what you would have
    Called me in the jungle. As far as him on Tv I say the world really is
    Out of controlled.
    We as a people really need to get it together starting with Tours.

    Reply
  22. Charles Curly Eason August 27, 2012 at 9:32 am

    Solid!!! I agree with y’all!!!

    Reply
  23. Charles Curly Eason August 27, 2012 at 9:38 am

    I agree with y’all…Thanks for the awareness…

    Reply
  24. Ray B Douglas September 3, 2012 at 7:49 pm

    I never worry about a black person journeying far from the black reservation in America, because white America always has someone to return them, often times dead, injured, and/or more enlightened, at the very least–Toure, Juan Williams, etal!!!! To America we are all “Eggplants” this is from one Eggplant to all others out there in the American wilderness–lighten-up on your brethern, use constructive crticism not hateful discourse!!!!

    Reply

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