Study: African American and Hispanic Consumers Adopt Shopping Technologies Quicker Than Whites
DENVER, June 22, 2012 /PRNewswire/ — U.S. smartphone penetration is nearing 50 percent, so it’s no surprise that the adoption of mobile shopping tools has been rapid. African Americans and Hispanics are adopting new shopping technologies at a faster rate than Caucasians, with 18 percent of African American shoppers and 16 percent of Hispanic shoppers using their mobile device to make purchases as compared to 10 percent of Caucasians. This was revealed in the latest issue of The Checkout , an ongoing shopper behavior study conducted by The Integer Group® and M/A/R/C Research.
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