Essence Removes White “Managing Editor” Over Offensive Facebook Postings
Essence Magazine, a leading publication for African American Women, are parting ways with a managing editor after seeing right wing material being posted on his Facebook page. The magazine argues that Michael Bullerdick had nothing more than a production role, especially after there was so much outrage over his being hired last July.
There was some disagreement about Bullerdick’s role with Essence. Editor-in-Chief said that “Michael is responsible for production and operational workflow. He has no involvement in editorial content.” However, in Bullerdick’s linked in profiled, he says he edits “stories for tone and style.” That sounds like a lot more than simply production and operational flow.
Screen shots of Bullerdick’s facebook page were shared by the website “Journal –isms.” On his page, Bullerdick clearly has a right wing perspective that shows keen disrespect for African American public figures and ideas that serve as the core of black civil rights advances.
For example, Bullerdick showed an image of Al Sharpton as a “Race Pimp,” and another column about Bill Ayers, stating that he is “Obama’s mentor and friend.”
White sent this statement to Jornal-isms in response to the controversy: ”As editor-in-chief, I’m responsible for all editorial content for Essence. I hired Michael to manage the production schedule of Essence. As head of production, he does not attend editorial idea meetings, nor does he get involved in the editorial direction of the magazine.”
She later told Journal-isms, “By mutual agreement, Michael has accepted a position in another division.”
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